Richard Brosal, UHL Commissioner. "I've
presented Cohen's program to each team in my league. I'm impressed."
Street & Smith's Sports
Business Journal. "...telling hockey teams what
they may not want to hear...the only way to build loyal fans
is to teach them to love the game, not the gimmick."
The Fischler Report. "The
good news is that a marketing ace such as Cohen is focusing precisely
on making hockey more saleable...there has never been a specific
firm solely consumed with marketing hockey until now..."
- "We're discounting our
product all the time. Like a fast food restaurant, our fans are
getting used to using discounted tickets. Soon, if it's not already
happening already, that's the only way the fans will come to
the game. Cohen may have a way to stop that."
- "I haven't seen any real
growth in attendance over the past three years. That means I
haven't been marketing the game properly...finally, a company
that can help...."
- "The timing to do this
is perfect. It takes alot to challenge the hockey community and
convince them that they may need just a little help...if he can
help put McDonald's on the map, think what he can do for hockey."
- "At a recent meeting,
he asked the most interesting questions about how we were marketing
our team, questions and issues about things we hadn't even thought
- "Full of energy and real
marketing saavy that could benefit all of us...if you can
be open, he's worth listening to."